My Experience With NSAC:
Joining the National Student Advertising team at Roger Williams University was one of the best decisions I made in my senior year of college. I had the opportunity to work with the NFL to come up with an effective campaign with a goal to increase engagement with their youth programs. I was in charge of designing 10+ creatives and 20+ mockups that were presented at the regional competition in Boston.
NFL Youth Commercials
My team worked hard to create two 30 second commercial sports highlighting NFL youth programs through the acknowledgement of all that parents do for their children in sports. The goal was to build trust between parents and the NFL by highlighting their dedication, the small moments, and the NFL’s dedication to them as opposed to the game itself.
NFL Microsite
I collaborated with design team members to help build a microsite mockup on Figma to present to our judges. I worked specifically on the “Youth Wellness” page displayed on the left.